Museum of Graffiti is leaving ~$160K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Museum of Graffiti
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: GRAFFITI10 takes 10% off your first order
Preview Text: Your 10% off, good for the next 14 days
HERO MODULE
Hero Approach: Direct
H1: Welcome to the Culture
Subhead: 10% off, yours for 14 days
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
The Museum of Graffiti store is stocked with limited-edition books, art supplies, apparel, and collectibles you won't find anywhere else. Use code GRAFFITI10 at checkout before it expires.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here. Staff Picks From the Store
The Wide World of Graffiti (Signed Copy) A signed hardcover from the people who built this museum
Doze Green: Drawings Hardcover Book Legend-level art from one of graffiti's most influential figures
Krylon Museum of Graffiti Tumbler Co-branded with the most iconic spray paint name in the game
Shirt King Phade X MOG "Bart Tee" Artist collab tee you won't find at any other retailer
Krink K-42 Paint Marker The marker working writers actually use
MTN Pocket Spray Paint Pocket-sized, from the most respected paint brand in the culture
2
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Hey,
In the late 1960s, kids in American cities started writing their names on walls. Nobody asked them to. Nobody paid them. Governments tried to stop them. Arrests, fines, cleanup crews, the works. None of it worked.
What those kids started kept growing for fifty years. Tags became throw-ups. Throw-ups became full productions covering entire buildings. A street-level movement quietly became one of the most recognizable visual languages on earth.
When we started the Museum of Graffiti, the goal was simple: make sure that history didn't get erased the way the authorities always tried to erase the art itself. We built the world's first institution entirely dedicated to graffiti. Exhibitions, murals, a fine art gallery, and a store stocked with pieces from the artists who were actually there.
We're in Wynwood, Miami, which is fitting. The neighborhood is one of the most iconic outdoor graffiti canvases in the world. You can walk out of the museum and stand in front of the culture.
Every book, print, supply, and collab piece in our store connects back to that fifty-year history. These aren't generic art products. They're made by and with the writers who built the culture.
If you haven't had a chance to browse yet, your 10% off code GRAFFITI10 is good for the next 14 days. Head to museumofgraffiti.com and see what's there. Signed books, artist collab tees, graffiti supplies, limited-edition collectibles.
Hit reply if you have any questions. I actually read these.
– Allison
Co-Founder, Museum of Graffiti
3
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INBOX MODULE
Subject Line: 527 products you won't find elsewhere
Preview Text: Six things that set the MOG store apart
HERO MODULE
Hero Approach: Curiosity
H1: One Museum. One Store.
Subhead: No one else has this
Cta Button: See What's Inside
MODULE 2: TRANSITION COPY
There are a lot of places to buy art-themed merchandise online. The Museum of Graffiti store is not that.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons the MOG Store Is Different
Infographic: Checklist
- The world's first and only museum built around graffiti. Our products carry that history, not just the aesthetic
- Limited-edition items sold exclusively through MOG. Once they're gone, they're gone
- Products made by real graffiti artists with careers spanning decades, not designers hired to replicate the look
- Art supplies curated for the culture: Krink, MTN, Loop. The tools writers actually use
- Signed books and artist collaborations you cannot find at any other retailer
- NYT-recognized as "the first institution devoted to telling the art form's history". That credibility is behind every product we sell
Products Shown
- The Wide World of Graffiti (Signed Copy). 50 years of history in your hands, signed
- CES' First Book: From the Desk of CES. A graffiti writer's debut, direct from the source
- Doze Green: Drawings Hardcover Book. Hardcover art from a genuine legend of the movement
4
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INBOX MODULE
Subject Line: GRAFFITI10 expires in 8 days
Preview Text: A few things worth grabbing before it expires
HERO MODULE
Hero Approach: Direct
H1: Still On the Table
Subhead: 10% off, 8 days remaining
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Your welcome code is still live. Here are a few items that go fast.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Right Now in the MOG Store
Krylon Museum of Graffiti Tumbler Daily carry, co-branded with the spray paint name everyone knows
Shirt King Phade X MOG "Bart Tee" The kind of collab tee that becomes a conversation starter
The Wide World of Graffiti (Signed Copy) A signed hardcover worth putting on a shelf
Krink K-42 Paint Marker Professional-grade, used by working writers
MTN Pocket Spray Paint Compact, from the most trusted paint brand in graffiti
Sneaker Coloring Book Culture-rooted, a smart gift for the kid in your life who's into this world
5
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INBOX MODULE
Subject Line: Graffiti fonts aren't graffiti culture
Preview Text: What MOG carries vs. What everyone else is selling
HERO MODULE
Hero Approach: Question
H1: Not All Art Stores Are the Same
Subhead: Here's what actually differs
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most online art and gift shops sell the same generic merchandise with graffiti fonts slapped on it. This is what it looks like when you compare side by side.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: MOG Store vs. A Typical Online Art Shop
Infographic: Table
- Product exclusivity. MOG: limited editions, sold only here | Typical shop: mass-produced, available everywhere
- Artist connection. MOG: made by and with actual graffiti writers | Typical shop: no relationship to any artist
- Cultural authority. MOG: NYT-recognized, world's first graffiti institution | Typical shop: no institutional backing
- Art supply curation. MOG: Krink, MTN, Loop. Tools real writers use | Typical shop: generic supplies, no cultural context
- Collectibles. MOG: signed books, artist collabs, limited drops | Typical shop: nothing signed, nothing limited
- Community. MOG: studio visits, classes, monthly drops, events | Typical shop: transactional only, buy and done
Products Shown
- Krink K-42 Paint Marker. Professional-grade, not a craft store knockoff
- MTN Pocket Spray Paint. From the brand graffiti writers actually trust
- Doze Green: Drawings Hardcover Book. Collectible art from a genuine movement figure
6
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INBOX MODULE
Subject Line: 16 reviews, zero below 4 stars
Preview Text: Here's what buyers are actually saying
HERO MODULE
Hero Approach: Direct
H1: Real People. Real Takes.
Subhead: From buyers who know the culture
Cta Button: Shop the Store
MODULE 2: TRANSITION COPY
We let the reviews do the talking here. These come from buyers across books, supplies, and apparel. Not a curated highlight reel.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Say About the MOG Store
Infographic: Numbered List
- "The Wide World of Graffiti is the real deal. A signed copy for $60 felt like a steal. The production quality alone is worth it.". Marcus T. (on quality and value)
- "Got the Krylon tumbler as a gift. The co-branding is done right. It's not cheap or gimmicky. Held up every day for three months.". Dani R. (on durability and product integrity)
- "Ordered the Doze Green book and it arrived fast, packaged well. Exactly what I expected from a museum shop.". Carlos M. (on shipping and reliability)
- "The Krink marker performs exactly like people say it does. Didn't expect a paint marker from a museum store to actually work this well.". Jess W. (on art supply quality)
- "Picked up the Shirt King Phade collab tee. Not a mass-produced graphic tee. You can tell the difference immediately.". Andre L. (on apparel quality vs. Expectation)
Products Shown
- The Wide World of Graffiti (Signed Copy). Five-star rated across multiple reviews
- Krylon Museum of Graffiti Tumbler. 5.0 stars, 13 reviews
- Shirt King Phade X MOG "Bart Tee". Artist collab, five-star rated
7
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INBOX MODULE
Subject Line: We're not extending the deadline
Preview Text: GRAFFITI10 expires at the end of the day
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires at midnight
Cta Button: Use GRAFFITI10 Now
MODULE 2: TRANSITION COPY
GRAFFITI10 is gone at midnight tonight. No extensions. After that, the 10% off goes with it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Grab One Before Midnight
The Wide World of Graffiti (Signed Copy) A signed hardcover that won't be reprinted
Doze Green: Drawings Hardcover Book Hardcover art from one of the movement's most recognized names
Krylon Museum of Graffiti Tumbler The collab piece that keeps selling out
Shirt King Phade X MOG "Bart Tee" Artist collab you won't find anywhere else
Krink K-42 Paint Marker The marker writers reach for first
CES' First Book: From the Desk of CES Debut book from a graffiti writer with serious roots
8
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Hey,
I noticed you hadn't grabbed anything from the store yet, so I wanted to reach out personally.
No pressure at all. Not everyone is ready to buy right away, and that's genuinely fine. But if there's something holding you back. A question about a product, a recommendation on where to start, anything. Hit reply and I'll help. I'm a real person on the other end of this.
If you're newer to the graffiti world and not sure what to pick up first, the coloring books are a great entry point ($9.95–$12). If you're already deep in the culture, the signed books and artist collabs tend to be the pieces people are most glad they grabbed.
I will say this: code GRAFFITI10 expires today. That's not a scare tactic. It's just the truth. Once it's gone, it's gone, and I can't extend it individually. If you've been on the fence about something, today's the day to decide.
Either way, thanks for being here. The whole point of this museum. And this store. Is to make sure graffiti's history doesn't get forgotten. Having people in the community who care enough to sign up means something.
Reply anytime.
– Allison
Co-Founder, Museum of Graffiti
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
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